Maria Bailey

Mom 3.0

ISBN: 978-1-932279-90-0
264 Pages, 6 x 9
$26.00 Hardcover
Pub Date: Sept. 2008

“Maria’s vision of how to connect and resonate with moms in the new world of communication 3.0 is truly insightful.”
- Duncan Wardle, Executive Vice President, Disney Parks and Resorts

“I have a deep respect, not just for Maria’s expertise, but for her insight and intuition. She is one of those select few who gets it.”
- Byron Norfleet, President and CEO of Precious Moments, Inc.

Internationally recognized as the foremost expert on Marketing to and with moms. Author of Marketing to Moms: Getting Your Share of the Trillion Dollar Market and Trillion Dollar Moms: Marketing to a New Generation of Mothers, she was the first to quantify the trillion dollar spending power of US mothers. She is the CEO of BSM Media, bsmmedia.com, a marketing and media firm specializing in connecting companies with the Mom Market.

Maria is a radio and television talk show host, blogger, podcaster, vlogger and twitterite. She is founder of numerous award-winning media properties including BlueSuitMom.com and Newbaby.com.

Over 11 million women a month are entertained and informed by Maria - she is the host of Mom Talk Radio recognized in "O" Magazine, Women's Day, USA Today and Parenting magazine. In 2006, American Baby and Parents named Mom Talk Radio one of the best Mom Podcasts.

As a media resource on the "Mom Market", Maria has been featured in Business Week, USA Today, New York Times, BrandWeek, and The Wall Street Journal among others. She has appeared on CNN, MSNBC, The Today Show and Lifetime TV.

BSMmedia.com

Meet Mom 3.0. She is a powerful consumer who not only purchases products, but influences the decision making process of her peers through the use of new media, technology and content that is relevant, intuitive and delivers her and her peers ecosystems of solutions. Marketers must market with today’s $2.1 trillion Mom Market to capture her spending. Learn how to engage Mom Influencers using blogs, vlogs, podcasts, mobile devices and more to grow sales, build brand loyalty and generate buzz.

• Examine how today’s Mothers are bridging new media and technology to create marketing channels for companies to leverage

• Effectively engage Mom Mavens to generate brand buzz

• Develop partnerships with Mommy Bloggers to maximize Word of Mom marketing

• Produce and distribute Vcasts and Podcasts targeting the on-the-go Mom

• Prepare for the MobiMom by developing mobile marketing today that’s ready for tomorrow

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Maria quoted in US News and World Report, "How Palin Is, and Isn't, Like Other Working Moms"